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APPLE INTELLIGENCE

iPhone 16 Pro and
iPhone 16 Pro Max - APPLE INTELLIGENCE

From A$1,799

Buy - iPhone 16 Pro and
iPhone 16 Pro Max

APPLE INTELLIGENCE

iPhone 16 and
iPhone 16 Plus - APPLE INTELLIGENCE

From A$1,399

Buy - iPhone 16 and
iPhone 16 Plus

APPLE INTELLIGENCE

iPhone 16e - APPLE INTELLIGENCE

From A$999

Buy - iPhone 16e

iPhone 15 and iPhone 15 Plus

From A$1,249

Buy - iPhone 15 and iPhone 15 Plus

Explore all iPhone accessories.

All models.

Take your pick.

APPLE INTELLIGENCE

iPhone 16 Pro and
iPhone 16 Pro Max

iPhone 16 and
iPhone 16 Plus

iPhone 15 and iPhone 15 Plus

Take a closer look

From A$1,249

Buy

Explore all iPhone accessories.

Ways to save.

Right here at Apple.

OFFER ENDS 18.6

Get A$300–A$1,175 in credit towards a new iPhone when you trade in an eligible iPhone 12 or higher. Footnote *

LOW MONTHLY PAYMENTS

Pay monthly with 0% interest plans. Footnote ²

Ways to save.

Right here at Apple.

OFFER ENDS 18.6

Get A$300–A$1,175 in credit towards a new iPhone when you trade in an eligible iPhone 12 or higher. Footnote *

LOW MONTHLY PAYMENTS

Pay monthly with 0% interest plans. Footnote ²

Shopping guides.

Can’t decide? Start here.

COMPARE ALL MODELS

Which iPhone is right for you?

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Apple Intelligence.
Write, express yourself and get things done effortlessly.

TODAY AT APPLE

Explore Apple Intelligence - (Opens in a new window)

Come and try it for yourself in a free session at the Apple Store.

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in store.

WATCH AND LEARN

How to trade in your iPhone.

Get a quick one-minute overview from Musti.

SWITCH TO IPHONE

Switching from Android to iPhone is super simple. - (Opens in a new window)

Shopping guides.

Can’t decide? Start here.

COMPARE ALL MODELS

Which iPhone is right for you?

Apple Intelligence.
Write, express yourself and get things done effortlessly.

TODAY AT APPLE

Explore Apple Intelligence

Come and try it for yourself in a free session at the Apple Store.

IPHONE SPECIALIST

Shop one on one with a Specialist. Online or in store.

SWITCH TO IPHONE

Switching from Android to iPhone is super simple.

Environment.

How iPhone makes a difference.

Environment.

How iPhone makes a difference.

APPLE 2030

Innovating for you.
With the earth in mind.

APPLE TRADE IN

Get credit for helping
save resources.

DURABILITY

Enjoy your iPhone.
For longer.

RECYCLING

This robot gets the most
out of your old device.

Setup and support.

Our Specialists are here to help.

WATCH AND LEARN

Use Quick Start to set up and transfer data.

Watch Jeannie’s one‑minute overview on how easy it can be.

APPLECARE+

Accidental damage protection and priority tech support from the people who know your iPhone best. Footnote ³

- (Opens in a new window)

QUICK START SETUP

Automatically set up your new iPhone with your current iOS device. - (Opens in a new window)

EASY DATA TRANSFER

Access all the iCloud+ storage you need to move everything over to your new iPhone.

WATCH AND LEARN

It’s no problem with AppleCare+. Footnote ³

Learn how to protect your iPhone in this 30-second video.

PERSONAL SETUP

Set up your new iPhone with help from a Specialist.

Let us guide you through data transfer, new features and more in online, one-on-one sessions.

TODAY AT APPLE

Join us to discover the best of iPhone. - (Opens in a new window)

Get started or explore what’s new in free sessions at the Apple Store.

Setup and support.

Our Specialists are here to help.

APPLECARE+

Accidental damage protection and priority tech support from the people who know your iPhone best. Footnote ³

QUICK START SETUP

Automatically set up your new iPhone with your current iOS device.

EASY DATA TRANSFER

Access all the iCloud+ storage you need to move everything over to your new iPhone.

PERSONAL SETUP

Set up your new iPhone with help from a Specialist.

Let us guide you through data transfer, new features and more in online, one-on-one sessions.

TODAY AT APPLE

Join us to discover the best of iPhone.

Get started or explore what’s new in free sessions at the Apple Store.

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone. - (Opens in a new window)

AIRPODS

Magic runs in the family. - (Opens in a new window)

APPLE TV+

Get three months of Apple TV+ on us when you buy an iPhone. Footnote ° - (Opens in a new window)

APPLE FITNESS+

New subscribers get three months on us with an iPhone purchase. Footnote ⁴ - (Opens in a new window)

AIRTAG

A really easy way to keep track of your stuff. - (Opens in a new window)

APPLE ONE

Bundle up to six Apple services. And enjoy more for less. - (Opens in a new window)

The iPhone experience.

Designed to connect with everything Apple.

Explore iOS 18. Packed with new features for iPhone.

AIRPODS

Magic runs in the family.

APPLE TV+

Get three months of Apple TV+ on us when you buy an iPhone. Footnote °

APPLE FITNESS+

New subscribers get three months on us with an iPhone purchase. Footnote ⁴

AIRTAG

A really easy way to keep track of your stuff.

APPLE ONE

Bundle up to six Apple services. And enjoy more for less.

*Get extra trade-in credit from A$5 to A$50 when you trade in an eligible iPhone and purchase a new eligible Apple device until 18 June 2025, for a total trade-in credit ranging from A$70 to A$1,175. Additional terms from Apple or Apple’s trade-in partners may apply.

1. Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year and model of your trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. GST may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

2. Conditions of 6, 12 and 24 Months Interest Free Payment Plans
Interest-free finance for 6, 12 and 24 months is available to approved customers where the amount financed is A$150 to A$299 for 6 months, A$300 to A$599 for 12 months and over A$600 for 24 months. In order to qualify for the above offers, purchases must be made at Apple Retail Stores or the Apple Online Store (via Telesales, 133-622 or Chat). Monthly repayments and account fees apply. Apple reserves the right to extend without notice at any time. Learn more.

3. AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by Australian consumer law; for details, click here. Purchase of the plan is not required to purchase iPhone. AppleCare+ is subject to acceptance of the terms and conditions. See the terms for full details. 7-Day Complimentary AppleCare+ is automatically included with an iPhone purchased from Apple and it expires at the end of 7 days. Only after expiration, AppleCare+ can be purchased separately to continue the AppleCare+ coverage.

4. Offer available to new subscribers who purchase an eligible device. A$14.99 per month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer valid for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later with iOS 16.1 or later, or Apple Watch Series 3 or later with watchOS 7.2 or later paired with iPhone 6s or later with iOS 14.3 or later.

5. Apple reports data about the recycled content of its products at different levels of fidelity, based on the level of independent data verification. The bulk of Apple’s recycled content data is certified and thus verified by an independent third party. Less than 5 per cent of the total mass shipped in Apple products in fiscal year 2022 contains recycled content that is either supplier-verified, meaning it has been reported by the supplier and cross-checked by Apple, or supplier-reported, meaning it has been reported by the supplier based on production and allocation values. In all cases, Apple defines recycled content in alignment with ISO 14021. We do not currently include industry-average recycled content, which may result in under-reporting actual recycled content. Total recycled material shipped in products is driven by product material composition and total sales; as a result, this overall recycled or renewable content percentage may fluctuate based on the number and type of products sold each year.

6. Based on sales-weighted averages of Mac, iPad, iPhone, Apple Watch, Apple TV, HomePod, AirPods and Beats.

7. Apple’s goal to eliminate plastic from packaging includes retail bags, all finished goods boxes (including plastic content in labels and in-box documentation), packaging sent to our customers as part of Apple Trade In, AppleCare packaging for whole units and service modules (with the exception of plastics needed to protect items from electrostatic discharge), and secondary packaging of Apple products and accessories sold by Apple. Our goal does not include the inks, coatings or adhesives used in our packaging. Responsible sourcing of wood fibre is defined in Apple’s Responsible Fiber Specification. We consider wood fibres to include bamboo. For more information about our work to protect and create responsibly managed forests, please read our Environmental Progress Report.

8. Features are subject to change. Some features, applications and services may not be available in all regions or all languages.

° Apple TV+ offer available to new and qualified returning subscribers only. A$12.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV+ 3 months free or 1 year free offer. Offer valid for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.

∆ Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as an iOS 18 update, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

Quick Links

Shop iPhone for Education

All models.

iPhone 16 Pro and iPhone 16 Pro Max - APPLE INTELLIGENCE

iPhone 16 and iPhone 16 Plus - APPLE INTELLIGENCE

iPhone 16e - APPLE INTELLIGENCE

iPhone 15 and iPhone 15 Plus

Ways to save.

OFFER ENDS 18.6

LOW MONTHLY PAYMENTS

Shopping guides.

COMPARE ALL MODELS

TODAY AT APPLE

IPHONE SPECIALIST

WATCH AND LEARN

SWITCH TO IPHONE

Environment.

APPLE 2030

APPLE TRADE IN

DURABILITY

RECYCLING

Setup and support.

WATCH AND LEARN

APPLECARE+

QUICK START SETUP

EASY DATA TRANSFER

WATCH AND LEARN

PERSONAL SETUP

TODAY AT APPLE

The iPhone experience.

AIRPODS

APPLE TV+

APPLE FITNESS+

AIRTAG

APPLE ONE

iPhone 16 Pro and
iPhone 16 Pro Max - APPLE INTELLIGENCE

iPhone 16 and
iPhone 16 Plus - APPLE INTELLIGENCE